Earn trust in seconds, in two languages
Cystoplus is Norwell's best-selling treatment for cystitis, the burning, stinging discomfort of a common urinary tract infection. When it strikes, people want fast relief and an answer they can trust, and their feeds are full of health ads that all sound alike.
Norwell needed a national campaign that felt credible from the first second, in English and French, across Ontario, Quebec, British Columbia and Alberta. It had to look at home on Meta, Reddit, Pinterest, Google, Yahoo and connected TV, and every line had to clear medical and regulatory review.
Good enough for a third flight
Across Ontario, Quebec, British Columbia and Alberta, people watched it through and clicked at rates well above the brand's benchmarks.
We created the campaign and Norwell's media agency handled the media buying. Figures are from the end-of-campaign report for the first two flights.
A pharmacist people trust, and scripts written to be watched
Sherry Torkos on camera
A licensed pharmacist and author we've worked with for over five years, on campaigns including Norwell's Hemovel and Prospan by Helixia, plus Sambucol, Promensil and A. Vogel. Her delivery is warm and plain-spoken, like advice from someone who knows.
A script for every length
The 60, 30 and 15 second spots each have their own script, built around what keeps people watching. None is a trimmed-down version of another.
Written for review
We wrote with Norwell's approval process in mind, so every script moved through revisions and medical and regulatory review before we filmed a frame.
Filmed in Crystal Beach, set in a pharmacy that doesn't exist
Sherry recorded every line in front of a greenscreen in our studio. The pharmacy around her is a virtual set we designed for Cystoplus, full of daylight and plants, with the brand's colours on the shelves. We match the lighting, camera angle and depth of field between the two, so the finished frame holds up on a big TV.
The set, as built
Final frameThe set as we built it, and the finished frame. In the edit we match the set to a real camera angle and lens and add natural depth of field, so the background falls off the way it would on location.
No set or location
Nothing to build, rent or tear down, and no weather to plan around.
On brand in every frame
The set is designed around the packaging, so the whole scene feels like Cystoplus.
Daylight, not fluorescents
Big windows and greenery in place of a pharmacy's flat overhead lighting, so the product feels fresh and healthy.
Nothing to clear
Every product on those shelves is one we put there, so there's no competitor packaging to blur or approve.
Quick to turn around
With no locations or big crews to schedule, a campaign can go from planning to delivery in as little as two weeks.
Licensing included
Stock, music, sound effects and Sherry's likeness are covered within agreed usage terms. No extra costs unless you ask for custom CGI.
The product, filmed for real
Norwell shipped us the product and we filmed it live in front of an LED wall showing the virtual set. The camera can move and the background moves with it, and the packaging keeps every detail. This lets us film products that would be impossible on a traditional greenscreen setup, including ones that are green, translucent or reflective.
The same performance, in French
The French versions aren't subtitled English ads. A French-Canadian voice actress recorded every line to match Sherry's timing and tone, then lip-sync technology matched Sherry's mouth and facial movement to the new audio, frame by frame. Viewers in Quebec hear a natural local accent from the same trusted face.
One campaign, built for every screen
In total, we delivered 40 finished videos. Each length got its own script, and each placement got its own framing, pacing and captions.
English & French
Every version in both languages.
Captioned & clean
Burned-in captions for sound-off feeds, plus clean files with SRTs.
With or without intro
The 60-second versions with and without the logo intro.
60, 30 & 15 seconds
Three lengths, each with its own script.
All we needed from their team
Everything else, from the scripts and Sherry's shoot to the last caption, happened in our Crystal Beach studio. It's a process Norwell knows well by now: Cystoplus is one of three of its brands we've made campaigns for, along with Hemovel and Prospan by Helixia.
Script approvals
Revisions and medical review before filming.
Notes on the edits
Feedback on drafts, over up to three rounds.
Product samples
Shipped to us for the live product shoot.
Their brand kit
Logos, fonts, colours, guidelines and packshots.
"Loved working with Cool Koala. The team delivered intelligent, creative work that perfectly captured our brand's essence. Their professionalism and collaborative spirit made the entire process smooth and enjoyable. Highly recommended!"
Have a product people need to trust?
Tell us what you're launching. We'll plan the scripts, the shoot and every version you'll need, all produced from our studio.