Get a whole country talking about hemorrhoids
About half of adults will deal with hemorrhoids, and almost none of them want to say the word out loud. The whole category plays along: vague euphemisms, clinical diagrams, a lot of tiptoeing. That's exactly why most of it slides right past. Hemovel needed video that could hold attention on broadcast and stop the scroll on social, in a category built on not making eye contact.
So we said it out loud, with a wink: “a real pain in the… well, you know where,” “a party of porcupines down there.” The humour gets people past the awkward part, and Sherry makes it clear what Hemovel does and why it works. Then we built that idea into a full set of videos for every channel, on a tight timeline.
Turns out people will watch a hemorrhoid ad
The humour got people watching, and the results kept Norwell coming back for more of its brands, including Cystoplus.
We created the campaign and Norwell's media agency handled the media buying.
Jokes that land, from someone you trust
Sherry Torkos on camera
A licensed pharmacist and author we've worked with for over five years. Coming from her, the jokes feel warm, and the advice still sounds like it comes from a professional.
Scripts that name it
We started from the questions people are too embarrassed to ask, and answered them plainly, with lines like “ever feel like you're sitting on a prickly throne?” to get past the awkward part.
Written for review
Every line was written with Norwell's medical and regulatory review in mind, so the humour made it through approval along with the claims.
A Hemovel pharmacy, built virtually
Sherry filmed in front of a greenscreen in our Crystal Beach studio. The pharmacy around her is a virtual set we designed in Hemovel's purple, bright with daylight. We matched the lighting, camera angle and depth of field between the two, so every frame reads as one real place. It's the same process behind our Cystoplus campaign.
The virtual set: Hemovel's purple on the shelves, with daylight and plants where a real pharmacy would have fluorescent tubes.
No set or location
Nothing to build, rent or tear down, and no weather to plan around.
Brand colours built in
The set was designed around Hemovel's purple, so the whole scene feels like the brand.
Daylight, not fluorescents
Big windows and greenery in place of a pharmacy's flat overhead lighting, so the product feels fresh and healthy.
Nothing to clear
Every product on the shelves is one we put there, so there's no competitor packaging to blur or approve.
Quick to turn around
With no locations or crews to schedule, the whole campaign came together in weeks.
Licensing included
Stock, music, sound effects and Sherry's likeness are covered within agreed usage terms. No extra costs unless you ask for custom CGI.
Written for every length, not just cut down
Each length had a different job, so each one got its own script instead of being trimmed from the long version.
Frames from the English and French versions, horizontal and vertical. Swipe for more, and tapClick any frame to see it larger.
90-second website film
Time for the science, the studies and the stigma, so hesitant buyers get real answers before they buy.
45-second Amazon cut
A separate script for Amazon and other longer placements, tighter but still clear about how Hemovel works.
Six 15-second shorts
Written for social, with wild, fun and tame versions of the opening hook to test.
English & French
French versions alongside the English, with French packaging shots and end cards.
Horizontal & vertical
16:9 for broadcast and online video, and 9:16 for vertical social feeds.
Colour & sound
Graded, mixed and delivered from our studio, ready for every platform.
"They created beautiful brand videos in a short time frame and provided more assets than we anticipated. Their creativity truly exceeded our expectations."
Want video that pulls its weight?
Tell us what you're selling, awkward or not. We'll plan the scripts, the shoot and every version you need, all made in our studio.