Work  /  In Love With Tarot
Case study · Meta ads, photography, web & booking funnel

The anti-ad that keeps a tarot reader booked, on five dollars a day

In Love With Tarot is a Niagara tarot reader whose brand is honest, laidback and refreshingly free of woo. We launched the whole business from scratch in April 2026, brand, site, photography, ads and booking system, then kept it running on five dollars a day. Her calendar started filling within weeks.

A warm, natural brand portrait we shot for In Love With Tarot
Client
In Love With Tarot
Services
Brand · Web · Photography · Meta Ads · Booking System
Location
Niagara, ON · In-person & online
Budget
$5 / day, always-on
The project

A brand-new business, built end to end

In Love With Tarot started in April 2026. The founder is a solo reader who would rather work with cards than wrestle with tech, so we built the whole thing for her: the brand, the website, the photography, the social presence, the ads and the booking system tying it all together. She never had to touch a funnel, or a line of code.

Her brand is built on being real: straight talk, British humour and none of the love-and-light fluff. Her audience can spot a hard sell a mile off, so the marketing had to match. Not a pushy, high-volume machine, but a quiet, honest campaign running slow and steady, with a system that handles every booking on its own.

Sometimes the best-performing ad is the one that doesn't look like an ad at all.

The results

Profitable on five dollars a day, with room to scale

We launched everything in April 2026 and the campaign turned profitable fast. Liz keeps it to a few slots a week by choice, so it runs at a gentle, always-on pace, and every dollar of ad spend comes back more than five times over. The day she wants more, the same system scales with her.

8.2×
Return on ad spend, far beyond the industry benchmark
$5
Daily ad budget, start to finish
$14
Average ad cost to book a reading
On demand
Scales the moment she opens more slots
How we built it

A whole business, built end to end

Brand, photography, website, ads and the booking system that ties it together, all made from scratch and run for her.

01 · Brand & identity

A whole brand, built from scratch

We built the identity from scratch: the wordmark and moon mark, a calm violet palette and every piece it touches, from cards to apparel to social. A look that feels intuitive and grounded rather than gimmicky, and holds up everywhere the brand shows up.

The In Love With Tarot brand identity: logo, moon mark, colour palette, stationery and apparel
The In Love With Tarot ad as it appeared in feed: a natural portrait under a calm Now Booking line
02 · The creative

An ad that doesn't feel like one

A warm portrait leads, a simple "Now Booking" line does the rest. No countdown timers, no false urgency, just intuitive tarot readings in Niagara, in person or online. That single honest image is what stops the scroll, and it does more than any headline could.

03 · Always-on testing

Five hooks, slow and steady

The campaign never stops learning. A rotating set of headlines and images is always being tested against each other, with budget quietly shifting toward whatever is working, at a pace that suits a one-person business, not a sales floor.

Ad variant: purple-wall portrait Ad variant: smiling portrait with cards Ad variant: outdoor portrait laying cards Ad variant: tarot spread on a table
inlovewithtarot.com
The In Love With Tarot website we designed and built
04 · Website & booking funnel

Booked, confirmed and reminded, hands-free

We designed and built the site the ad points to, then wired up the booking system behind it so she never has to touch the tech. A client picks a time and everything else runs itself. She just shows up and reads.

1
Books a time online
Straight from the ad, no back and forth
2
Instant confirmation
Emailed automatically on booking
3
Zoom link for online
Generated with no manual steps
4
Reminders before
Fewer no-shows, zero admin
5
Follow-up after
Keeps clients coming back
The full scope

Everything under one roof

One team, one budget that fits a one-person business, and no agencies to coordinate. Here's what that covered.

✓Brand identity & visual direction
✓Website design & build
✓Personality-led brand photography
✓Meta ads creative, copy & management
✓Booking system, email flows & reminders
✓Social media setup & ongoing optimization

Marketing that works while you work

You don't need a big budget or a pushy funnel. With the right story, the right photo and a system that runs itself, even five dollars a day can keep you booked. Let's build yours.