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How Cool Koala Helped Stanley Storage Increase Conversions by Over 50% and Hit Record Growth
In just three months, Stanley Storage went from wasted ad spend to record results through smarter strategy, stronger creative, and a brand built to convert.
Overview
Client: Stanley Storage
Location: Niagara Falls, ON
Services: Google Ads, SEO, Consulting, Branding, Copywriting, Commercial Photography
Timeline: One-Off Engagements & Ongoing Retainer
The Project
Stanley Storage, a growing self storage company in Niagara, came to us looking for clarity, consistency, and results. Their Google Ads campaigns were underperforming, their brand identity was dated, and their website wasn’t converting visitors into leads.
We started by creating a new brand identity that was modern, memorable, and built to scale. The rebrand captured what Stanley stands for: secure, reliable, and approachable, complete with a full set of logos, fonts, colors, collateral, and brand guidelines.
Next, we rebuilt their Google Ads from scratch with better creative, smarter targeting, and proper conversion tracking.
We also led the content strategy and copywriting for their new website, developed in collaboration with Electric Playground, a web development agency specializing in self storage, acting as the project consultant and creative lead. Every page was written and structured to improve visibility, engagement, and conversions.
Finally, we produced a complete set of commercial photography for the new site, ad creative, and ongoing marketing, giving Stanley authentic, professional visuals that build trust instantly.
The Results
Within three months, Stanley Storage achieved record growth. With clear strategy, high-performing creative, and a refreshed brand, they hit two record months for new unit reservations and turned their marketing into a consistent driver of growth.
43%
Lower Cost Per Action (CPA)
2.5×
More Phone Call Leads
52
New Move-Ins
(A Record Month)
3.1×
Higher Click-Through (CTR)
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